Sue was planning to sell her company and use the proceeds for her retirement. She’d worked hard to grow the business for the past seven years, had eight exceptional employees, and based on ‘industry multiples’ figured the business was worth $2.5 million sold as an ongoing operation with strong cash flow. That was until she got a qualified business valuation.

Despite being a great business, most of the ‘good will’ in the business (relationships, reputation, and technical knowledge) was still attached to her personally rather than to the business. Essentially she WAS the business, making the company unattractive or even unsaleable to prospective buyers. In order to make the company saleable AND to optimize the sale value of her company for her retirement Sue realized she would have to transfer her personal ‘good will’ over to the company by having her management team assume more authority, independence and profile. Only after initiating the process did she realize that it should have been started years earlier. Her retirement has been delayed a few years, but she feels fortunate to still have the time, energy and health to see it through.

Sue’s Solution: The ‘Success Dashboard Execution Platform©; an online strategy and business execution platform designed to help businesses prioritize and create disciplined action to position the business for maximum sale value.