6 Approaches Online Businesses Take to Improve Sales

Every online business is in a constant battle with sales. This is the primary goal of any business that wants to be successful and this is why it is essential for them to get into the tiniest details that could lead them to making more sales. It doesn’t matter if your business is small or large, it takes constant effort if you want to increase your sales numbers.

This is a never-ending battle that looks way easier than it actually is, but don’t worry, because you’ve come to the right place. Today, we will talk about 6 ways you can improve your sales and the overall revenue of your business.

Upsell and cross sale

image5First of all, let’s make sure we understand what upselling and what cross selling is. Cross selling is when a business recommends additional products to customers relevant to those that they already added to their shopping cart. This includes a product that is cheaper than the primary one. On the other hand, upselling is when a business makes the customer a more expensive offer.

Both can be effective at increasing sales but you need to choose the right moment to do it. It is also important to offer products which are relevant to the original purchase and can give greater value to the customer. You also need to make sure that the new product you offer will benefit the customer or they will never take it.

Instead of talking about features and specs, it is a better idea to show them the benefits, if possible of course. For example, if you are selling clothing, you can show them an image of a certain combination of clothes that go along well with the bag they’ve chosen.

Abandoned carts are space for improvement

Cart abandonment is a number that must be reduced to a minimum if you want to increase sales. If people are abandoning carts, then it means that there is something wrong and you need to fix these issues as soon as possible. The first thing you need to make sure is that the checkout process is streamed and that there is no clutter along the way.

Long and complicated checkout processes are an instant buzzkill and chances are that you also abandoned a couple of online purchases in your time due to these reasons. A lot of companies like to add more steps so that they can get more customer information to potentially advertise to them. Don’t do this, because each new click means less chance of them buying something.

Also make sure to create an intuitive and user-friendly website. Make everything clear and transparent, allowing customers to find their way easily while knowing what they are “getting into”. Make all the charges and fees clear right away and add as many payment options as possible.

Create optimal product videos

image2 1It’s not good enough to have good products in your online store. You need to present these products in their true light and bring them closer to customers in order to make more sales. Images are simply not enough, as videos can let people create a better idea.

On top of that, customers prefer watching videos. They can say a lot more in a shorter period of time. Create videos to show how your products are used, how they work, etc. Not only should you put them on your website, but these videos can be valuable marketing material to share on your social media.

Not only that, videos can help convert customers into buyers and drive more people to your online store – subsequently increasing sales. Apart from being more open to videos, customers will stay and watch them if you create a good story and quickly showcase the benefits of your products.

Special deals, freebies, coupons, etc.

image4One of the best ways to increase sales is to offer special deals and promotions. People love discounts and there is no way around it. For example, you can offer a percentage discount on the first item a person buys once they create an account on your website. Not only do they become a member and give you their information for customer analysis and marketing, they will also be more open to buying something and using their discount.

Another way you can do this is to offer a free item if they buy three items, or whatever math you can create. Also include coupons that people get after a purchase and, after a couple, they can get discounts with them. It is also very effective to increase sales by combining discounts and special deals with upselling and cross selling.

Work on your unique selling proposition

A unique selling proposition or a unique value proposition is a statement you are sending to your customers, explaining the benefits your business offers, how you are different from your competition and how you will solve their problems. In order to explain these things to your customers and create a good selling proposition you will have to do a couple of things.

The first thing you need to do is learn more about your current customers, their likes and dislikes, get feedback and ask them important questions. Learn what they like and dislike about your business.

Learn more about your overall target audience and know their pain spots perfectly. Research your competition and learn what their weaknesses are and what your strengths are and emphasize on them. In the end, remember to keep it short and deliver clear, concise benefits.

Working on reducing friction

image3 1In the end, make sure that everything is smooth for your customers. Simply put, look to create a good customer experience for all of your customers and those potential ones. A lot of CEO’s are making the improvement of their customer experience their number one priority. Great customer experience means more sales as you will create a loyal base of customers that will refer your business to their friends and family.

This is because customers have high expectations while, on the other hand, a lot of businesses promise things that they can’t deliver, and this is why they don’t have loyal customers. Loyal customers equals more sales, simple as that.

Work on these 6 things that we talked about and learn more about them and you will be able to boost your sales online drastically.